Global Marketing has recently transformed into a Joint Stock Company. The company welcomed new shareholders, some of the managers who demonstrated qualities, loyalty, and contributed to its development. This unconventional initiative offers new perspectives for the professional and personal development of young, energetic, and motivated individuals.

Smart Merchandising is the line in which Global Marketing Jsc. has no equivalent in the merchandising sector in the country. Along with the interactive, two-way, digitalised communication 'Point of Sale – Customer', providing feedback on monitored KPIs in real-time, the novelty is the metric 'SuperMerchStore_Report'. It presents clarity on the achieved results across retail chains – shelf share, positioning quality, month by month, accumulating data that offers a concrete understanding of the effectiveness of merchandising processes. SuperMerchStore is already part of the merchandising service for many of our clients, adding value to the service they receive.

Another challenge for the Global Marketing team is the internal competition HELL CHALLENGE. By stimulating positioning metrics, it aims to enhance the value both of the brand and for the Merchandisers working on the field.